In today’s modern age, we are able to research anything thanks to the internet. We can even research a company before we give them our business. This have given consumers a better way to learn about a company, and hopefully prevent them from being scammed by said company.
However, even with all of this knowledge of reviews, there are still some people out there that do not think reviews play that big of a roll in business. These people would be wrong. Reviews are very important to businesses. A large percentage of people like to look up the reviews of different businesses before deciding which one to use. Just think how many times you have used reviews to determine where to have lunch in a new city.
Often times, the problem with reviews, is that most people do not take the time to leave one unless they feel they were wronged in some way. This leads to a surplus of negative reviews out there for some companies. Even one bad review can have large consequences for a company. It can be hard to recover from, especially since good reviews are hard to get.
This has led to a surplus of negative reviews out there, which causes many people to choose the company with the least amount of negative reviews.
While these bad reviews can be very bad for most companies, some have learned to turn it into an advantage. There are actually many companies out there that will put negative reviews on their competitors. This lowers their competitor’s scores, and makes it harder for them to get clients, which in turn makes things easier for the bad company.